From meh to mesmerizing, the Agora
website & brand revamp story.
Democratizing access to Conversational AI agents in collaboration with OpenAI.
From meh to mesmerizing, the Agora website & brand revamp story.
Branding & Web Design
Branding & Web Design
Branding & Web Design
Design System
Design System
Design System
Design Stratergy
Design Stratergy
Design Stratergy
Webflow Development
Webflow Development
Webflow Development
Description
Agora is a global leader in real-time engagement, trusted by over 1,700 leading organizations across 200 countries fuelling 60 billion minutes of live voice and video every month. It lets developers seamlessly embed conversational AI, real-time voice, video, live streaming, chat - powering everything from virtual concerts to AI-driven assistants with no code, low code and your code offerings.
COntext
Turning 10 is a big deal—especially when you’re stepping into the future of AI. To mark Agora’s milestone anniversary and the launch of its cutting-edge conversational AI products, we gave the brand and website a much-needed glow-up.
My role
With a lean two-person design team, I wore multiple hats—contributing to all things UX, visual design, and illustration. I also built and maintained the design system while supporting Webflow development.
link
TEAM
Claudia Oliva, Director of Marketing
Garett Huddy, Head of Content
Sam Wan, Web Lead
Meherdeep Thakur, PM
Rakesh, Webflow Dev
Shahriar Shuvo, Webflow Dev
Shakti Soni , Lead Designer
TCW Agency - 3d, Motion Design
Timeline
6 Months
Business Need
Business Need
Business Need
Agora’s brand was stuck in the past—bland, outdated, and out of sync with where the company was headed. With Agora’s new Conversational AI product offerings the marketing site needed a refresh to match the innovation.
Goal
Goal
Goal
The goal was to modernize Agora, align it with its evolution into Agentic AI, and create a seamless, engaging user experience—boosting brand perception and driving conversions.
What we shipped
What we shipped
What we shipped
After almost six months of design, countless iteration, and fine-tuning, we shipped Agora’s brand-new website—a sprawling 150+ page experience. Here’s a glimpse of what I helped bring to life!
After almost six months of design, countless iterations, and fine-tuning, we shipped Agora’s brand-new website—a sprawling 150+ page experience. Here’s a glimpse of what I helped bring to life!
Results & Impact
Results & Impact
Results & Impact
The redesigned website led to notable improvements in both user experience and business performance. By streamlining the navigation, enhancing mobile responsiveness, and modernizing the visual design, we created a more intuitive and engaging interface for users.
We saw an 8% increase in conversion rate within the first few weeks post-launch.
Positive feedback from users and stakeholders on the new design and functionality
Easier content management and scalability thanks to a modular design system
The redesigned website led to notable improvements in both user experience and business performance. By streamlining the navigation, enhancing mobile responsiveness, and modernizing the visual design, we created a more intuitive and engaging interface for users.
We saw an 8% increase in conversion rate within the first few weeks post-launch.
Positive feedback from users and stakeholders on the new design and functionality
Easier content management and scalability thanks to a modular design system
The redesigned website led to notable improvements in both user experience and business performance. By streamlining the navigation, enhancing mobile responsiveness, and modernizing the visual design, we created a more intuitive and engaging interface for users.
We saw an 8% increase in conversion rate within the first few weeks post-launch.
Positive feedback from users and stakeholders on the new design and functionality
Easier content management and scalability thanks to a modular design system
The redesigned website led to notable improvements in both user experience and business performance. By streamlining the navigation, enhancing mobile responsiveness, and modernizing the visual design, we created a more intuitive and engaging interface for users.
We saw an 8% increase in conversion rate within the first few weeks post-launch.
Positive feedback from users and stakeholders on the new design and functionality
Easier content management and scalability thanks to a modular design system
The redesigned website led to notable improvements in both user experience and business performance. By streamlining the navigation, enhancing mobile responsiveness, and modernizing the visual design, we created a more intuitive and engaging interface for users.
We saw an 8% increase in conversion rate within the first few weeks post-launch.
Positive feedback from users and stakeholders on the new design and functionality
Easier content management and scalability thanks to a modular design system
Kind words from co-workers.
Kind words from co-workers.
“Swayam is a talented designer who is also very easy to work with.I worked with Swayam on a website redesign project and his contributions were essential to the finished product. He is great at understanding requirements quickly and coming up with creative design solutions that keep UX at the forefront. If a request doesn't make sense or goes against UX best practices, Swayam is great at communicating with stakeholders to guide them down a better path.Swayam is great at communicating with stakeholders to guide them down a better path.”Swayam is great at communicating with stakeholders to guide them down a better path.”
Garrett Huddy
Head of Content and Communications , Agora
“Swayam is a talented designer who is also very easy to work with.I worked with Swayam on a website redesign project and his contributions were essential to the finished product. He is great at understanding requirements quickly and coming up with creative design solutions that keep UX at the forefront. If a request doesn't make sense or goes against UX best practices, Swayam is great at communicating with stakeholders to guide them down a better path.Swayam is great at communicating with stakeholders to guide them down a better path.”Swayam is great at communicating with stakeholders to guide them down a better path.”
Garrett Huddy
Head of Content and Communications , Agora
“Swayam is a talented designer who is also very easy to work with.I worked with Swayam on a website redesign project and his contributions were essential to the finished product. He is great at understanding requirements quickly and coming up with creative design solutions that keep UX at the forefront. If a request doesn't make sense or goes against UX best practices, Swayam is great at communicating with stakeholders to guide them down a better path.Swayam is great at communicating with stakeholders to guide them down a better path.”Swayam is great at communicating with stakeholders to guide them down a better path.”
Garrett Huddy
Head of Content and Communications , Agora
“Swayam is a talented designer who is also very easy to work with.I worked with Swayam on a website redesign project and his contributions were essential to the finished product. He is great at understanding requirements quickly and coming up with creative design solutions that keep UX at the forefront. If a request doesn't make sense or goes against UX best practices, Swayam is great at communicating with stakeholders to guide them down a better path.Swayam is great at communicating with stakeholders to guide them down a better path.”Swayam is great at communicating with stakeholders to guide them down a better path.”
Garrett Huddy
Head of Content and Communications , Agora
“Swayam is a talented designer who is also very easy to work with.I worked with Swayam on a website redesign project and his contributions were essential to the finished product. He is great at understanding requirements quickly and coming up with creative design solutions that keep UX at the forefront. If a request doesn't make sense or goes against UX best practices, Swayam is great at communicating with stakeholders to guide them down a better path.Swayam is great at communicating with stakeholders to guide them down a better path.”Swayam is great at communicating with stakeholders to guide them down a better path.”
Garrett Huddy
Head of Content and Communications, Agora
I had the pleasure of working closely with Swayam at Agora on our Website Revamp Campaign and several other projects. I can confidently say he is an exceptional designer and engineer. His keen eye for detail and innovative approach consistently resulted in creative and efficient solutions. Whether it was brainstorming new concepts or refining existing designs, Swayam brought a level of precision and creativity that greatly enhanced our work. His ability to collaborate effectively with cross-functional teams and his commitment to excellence ensures that projects are completed on time and exceed expectations.
Meherdeep Thakur
Product Manager, Agora
I had the pleasure of working closely with Swayam at Agora on our Website Revamp Campaign and several other projects. I can confidently say he is an exceptional designer and engineer. His keen eye for detail and innovative approach consistently resulted in creative and efficient solutions. Whether it was brainstorming new concepts or refining existing designs, Swayam brought a level of precision and creativity that greatly enhanced our work. His ability to collaborate effectively with cross-functional teams and his commitment to excellence ensures that projects are completed on time and exceed expectations.
Meherdeep Thakur
Product Manager, Agora
I had the pleasure of working closely with Swayam at Agora on our Website Revamp Campaign and several other projects. I can confidently say he is an exceptional designer and engineer. His keen eye for detail and innovative approach consistently resulted in creative and efficient solutions. Whether it was brainstorming new concepts or refining existing designs, Swayam brought a level of precision and creativity that greatly enhanced our work. His ability to collaborate effectively with cross-functional teams and his commitment to excellence ensures that projects are completed on time and exceed expectations.
Meherdeep Thakur
Product Manager, Agora
I had the pleasure of working closely with Swayam at Agora on our Website Revamp Campaign and several other projects. I can confidently say he is an exceptional designer and engineer. His keen eye for detail and innovative approach consistently resulted in creative and efficient solutions. Whether it was brainstorming new concepts or refining existing designs, Swayam brought a level of precision and creativity that greatly enhanced our work. His ability to collaborate effectively with cross-functional teams and his commitment to excellence ensures that projects are completed on time and exceed expectations.
Meherdeep Thakur
Product Manager, Agora
I had the pleasure of working closely with Swayam at Agora on our Website Revamp Campaign and several other projects. I can confidently say he is an exceptional designer and engineer. His keen eye for detail and innovative approach consistently resulted in creative and efficient solutions. Whether it was brainstorming new concepts or refining existing designs, Swayam brought a level of precision and creativity that greatly enhanced our work. His ability to collaborate effectively with cross-functional teams and his commitment to excellence ensures that projects are completed on time and exceed expectations.
Meherdeep Thakur
Product Manager, Agora
Thanks
for Visiting.
Thanks
for Visiting.
Thanks
for Visiting.
Thanks
for Visiting.
Open to Work
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Let’s build something together
swayam.shashwat@gmail.com
CONTACT & SOCIALS
Made with love 💖 and Iced Coffees🧋
(0% sugar, splash of vanilla).
© 2024 Swayam Sharma.
Designed & Built in India
Open to Work
EXCITED?
Let’s build something together
swayam.shashwat@gmail.com
CONTACT & SOCIALS
Made with love 💖 and Iced Coffees🧋
(0% sugar, splash of vanilla).
© 2025 Swayam Sharma.
Designed & Built in India
Open to Work
EXCITED?
Let’s build something together
swayam.shashwat@gmail.com
CONTACT & SOCIALS
Made with love 💖 and Iced Coffees🧋
(0% sugar, splash of vanilla).
Open to Work
EXCITED?
Let’s build something together
swayam.shashwat@gmail.com
CONTACT & SOCIALS
Made with love 💖 and Iced Coffees🧋
(0% sugar, splash of vanilla).
Open to Work
EXCITED?
Let’s build something together
swayam.shashwat@gmail.com
CONTACT & SOCIALS
Made with love 💖 and Iced Coffees🧋
(0% sugar, splash of vanilla).